The financial backbone for online businesses.
Unit economics, cohort retention, and operating models built for SaaS, D2C, and marketplace businesses — the numbers behind every decision worth making.
Most online businesses run on instinct because their financial model is a P&L exported from accounting software. We build the model your operators actually need — driver-based, cohort-aware, and connected to the data warehouse — so decisions about pricing, hiring, and channel mix are anchored in arithmetic.
Concrete deliverables, named owners, weekly cadence.
Unit Economics Modeling
CAC, LTV, payback, and contribution margin — built per channel, per cohort, and per customer segment.
Cohort & Retention Analysis
Revenue cohorts, retention curves, and the dollar-impact analysis of every retention improvement.
Operating Model & Forecasts
A driver-based model that connects headcount, ad spend, and product decisions to a defensible forecast.
Pricing & Margin Analysis
Pricing structure design, packaging analysis, and margin diagnostics that find the leaks in your P&L.
Cash Runway & Scenarios
Cash forecasts, scenario models, and the sensitivity analysis a board will actually ask for.
Board & Investor Materials
Board decks, investor updates, and the financial narrative that fundraising and reporting require.
A repeatable process, sized to the question.
Audit
Two weeks reading your financials, CRM data, and existing models. We return with a list of things you probably haven't measured.
Model
We build the operating model — driver-based, cohort-aware, tied to actuals from your warehouse where possible.
Stress-test
Scenario analysis. What if CAC rises 30%, retention drops 5 points, headcount doubles. The model breaks gracefully or it doesn't ship.
Operate
Monthly cadence with your CEO/CFO. The model is re-baselined against actuals, and the gaps drive next quarter's priorities.
Common questions before we get started.
We have a finance team already — what do you add?
+
Online businesses run on cohort math, not GAAP. We complement existing finance teams with the unit economics and operating discipline that traditional finance backgrounds usually don't include.
Can you actually replace a fractional CFO?
+
For businesses up to about $20M ARR, yes. Above that, we typically partner alongside a fractional or full-time CFO.
Will the model live in Excel or in a system?
+
Both. Excel/Sheets remain the operating model. The numbers feeding it live in the warehouse. We connect them so the model refreshes on a click, not a copy-paste.
Do you help with fundraising?
+
We do the financial analysis and modeling. We don't run the raise itself, but our outputs are the foundation that investor conversations are built on.
Most growth problems take more than one discipline.
Data Science & Analysis
From clean data warehouses to predictive models and experimentation — analytics that change what you do next week, not just what you describe in board decks.
ExploreService · GrowthPerformance Marketing
Full-funnel paid programs across Meta, Google, TikTok, and native — measured on LTV, not vanity metrics, and tied to numbers you'd put in a board update.
ExploreBring us your hardest financial analysis problem.
Tell us about it in a 30-minute intro call. If we can't help, we'll point you to someone who can.
Book an intro call